The current generation of Galaxy S smartphones for Samsung is a jubilee. It is in this company that has implemented many new features, so these smartphones are also very important for the manufacturer in terms of sales prospects.
However, after their release, the question arose for the next generation. Of course, Samsung can not change anything and release Galaxy S11 a year later, but this is not the best name from different points of view. It is enough that saying such names is not particularly convenient.
Therefore, it is not surprising that the Web has got information that Samsung is thinking of re-branding. If you believe the source, at the moment the final decision is not taken, and within the company there is a discussion about the principles of naming.
No options are yet to come, so we can only guess. For example, Samsung may change the letter S to some other, or add another letter to S, as Sony did at one time. Or at all to give up the letters, as Sony did this year. There are a lot of options, so we will soon be faced with leakages and new rumors about this.